Email Newsletter Tips For Musicians
Having an email list is probably still one of the most important things a band needs. That part is easy.
How to use that email list is what can be nerve wracking.
Knowing what to send? When to send?
For example:
"Everybody hates long emails, no matter who they're from, so don't think that just because a recipient is a fan of your music they want to read every thought in your head or every single scrap of news.Here's an article that goes over some of the basics to consider when sending an email to your list.
If there's a particular topic that requires more than a few sentences, use your newsletter as a way to draw them in and provide a link where they can learn more about it if they like. This may mean starting a blog or having some sort of space on your website, but it can be a great way to ensure you aren't annoying those who may not want a long email."
Via: Don't Sleep on Email Newsletters: 6 Crucial Tips For Musicians
