How to write a press release

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Some good insight from Ari Herstand on how to set up and send your press release.

"The beauty of the digital age is that most publications rarely ask for hard press kits anymore. Some music editors (especially the older ones) do ask for you to mail your CD to them, but many are ok with a BandCamp link. Regardless of how they listen to your music, they all want a press release. A press release is a one-page, objective (ish) fact sheet illuminating the who/what/where/why/and/when of your event."

Read the full article here: How to write a press release (and get press) DIY Musician Blog
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