List: 11 Podcasts That Help Me Promote Music

Photo credit: A blast from the past! John Haslam - CC-BY

A surprising list of podcasts that have helped me think differently about how to promote my own music.

To be honest, I don’t find a lot of “music how-to” podcasts to be that useful. Don’t get me wrong they talk about useful industry info, but these other podcasts listed below have given me real insight to self promotion. Listening to them have made me think about what I can do online in different ways.

The reason? These podcasts are about startups and entrepreneurship.

It's still people that create things. They spend all their time trying to get people interested in it, through trial and error, promotion, and whatever else they can think of.

I realized when I listen to them I find them very relate-able. I think about the startup they discuss on these shows, as if it were my own music or creative venture.

And for all the questions I've ever had about how to use Facebook advertising or web promotion in general, these cover more than any music promotion podcast out there.

This is my list in no particular order.

1 - The Top



The world's TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews!

Takeaway: Since the show is around 20 min he very quickly tries to get the person he is interviewing to tell us how they promote themselves.

2 - The Ask Gary Vee Show

The Ask Gary Vee ShowWebsite:


Gary Vaynerchuk answers your questions about marketing, social media, and entrepreneurship.

Takeaway: He’s very opinionated, and actually tries all these ways out there to promote himself. He will tell you what he thinks works and what doesn’t. Or even more useful, what used to work and what you should do now.

3 - Mixergy



Andrew Warner asks uncomfortable questions to dig deep into the success and failures of the most successful business founders and thought leaders.

Takeaway: Talks to people that, in theory, created something that no one knew they needed. And asks them how they turned it into a money making business.

4 - Tim Ferriss Show

Tim Ferriss ShowWebsite:

In this show, he deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use.

Takeaways: Some inspiring talks with influential people and stories of how they got there.

5 - Unemployable



Drawing upon his own 18-year evolution from solo to CEO, Brian provides actionable strategies for ambitious freelancers and creative entrepreneurs

Takeaway: Interviews with people that have decided they are going to work for themselves and make a living at it. Useful tips and how they made mistakes along the way.

6 - Perpetual traffic

Perpetual trafficWebsite:

Cutting edge strategies on acquiring leads and sales for your business through paid traffic.

Takeaway: Want to know how to promote your site? Use Facebook ads properly? Network with other people to grow a fan base? This is pretty much where you will learn to do that.

7 - Foundr



The biz version of Marc Maron, Dave Ramsey, Joe Rogan, Adam Carolla, & Planet Money. We interview hard to reach entrepreneurs. Unlike most podcast interview series I literally started from knowing nothing.

Takeaway: The person running the show went from nothing to interviewing industry leaders. How he did it makes the show worth it.

8 - Call To Action

Call To ActionWebsite:


A show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns.

Takeaway: Learn about growing your fan base and using landing pages and email lists to expand.

9 - The Digital Entrepreneur

The Digital EntrepreneurWebsite:

For people who want to discover smarter ways to create and sell profitable digital goods and services.

Takeaway: Interviews with people that sell digital goods (downloads) online. And how they reach people to do it.

10 - Problogger


A mix of teaching, case studies and actionable challenges Darren Rowse will teach you to create compelling content.

Takeaway: Ideas for using your website more as a promotion tool.

11 - Song Exploder

Song ExploderWebsite:


Musicians take apart their songs, and piece by piece, tell the story of how they were made.

Takeaway: This is just a great show. Learn about songwriting process from some of the world’s best musicians, one song at a time.

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